Small Business Information

Public Relations: Antidote for Small Business Failure


When small businesses fail, the wreckage is often assigned to undercapitalization, among other mistakes. Seldom is failure attributed to a lack of effective communications that might have modified the behavior of sales prospects in a positive way, thus averting bankruptcy.

Small Business Success - It's a Matter of Confidence


I was floored! I couldn't believe what they were saying! But there they sat -- three of the biggest film stars of our age -- telling the world they had issues with confidence. I was watching an interview where Meryl Streep, Nicole Kidman and Julianne Moore were talking with Oprah Winfrey.

Small Business Failure? Nuts!


Pardon my enthusiasm, but a large part of your small business' success is somewhere else. Namely, out among the company's important external audiences.

Arent Small Businesses Lucky?


Why? Because they have access to world class public relations no matter how small they are.That's one way of saying, take care of your key target audiences, Mr/Ms small business owner, and they'll take care of you.

The PR Commitment to Small Business


We're birds of a feather, public relations and small business. Wonderfully compatible and a perfect fit.

Definition of Security: Small Business Owner


Yes, that IS security when nobody can downsize you because you OWN that small business of yours! But preserving that special advantage is a never-ending job. In fact, do you know what needs to be preserved more than anything else?Well, since they hold the future of your business in their hands, I believe that an outside group of people whose behaviors can effect your business' survival more than any other, deserves your rapt attention.

Are You Using a Chess or Checkers Small Business Marketing Strategy?


Until the day I learned to play chess I loved playing checkers. Both games require a strategy that maximizes a player's ability to capture her opponents pieces without first losing her own.

Small Business and Branding - Why and How?


When we speak of branding most of the time people try to relate it to big business house, however, the fact is that every business needs to establish their brand in order to survive the competition. This is nothing new; experts and management gurus had been preaching the same sermon for years now but what they have not told is why you need to brand your small business? How is branding going to help you to establish your business? How can you establish your brand without spending a fortune on it?You might be having a very small business but would you like your client to perceive your business as a small time entrepreneurial effort? Definitely not, and your business cards, letterheads and other marketing collaterals does just that.

How To Choose A Franchise


You'd like to go into business for yourself, and believe that the best way for you to become your own boss is to buy a franchise. You know it will takes time and money to be successful, and that's OK.

Finance Your Small Business: So Much Money, So Little Time


$37.4 million funded from venture capital today.

Boy oh Boy, The Obstructions and Obstacles


The bad things starts with the letter 'O'?.like Obstacles, Obstruction, Obscene?.

Top 10 Mistakes to Avoid When Joining a Professional Association


I'll be the first to admit that I went a little nuts when I moved I moved recently in terms of going all-out to participate in a variety of professional associations. I had some experience with most of the groups that I visited in other places I had lived, or had clients who had positive experiences with certain groups.

Do I Have to Do EVERYTHING Myself?!


The air in my client's office nearly crackled with her irritation. A scheduling snafu had left a client without important services.

Marketing Your Small Business - The Top 10 Brilliant Ideas


A Brilliant Marketing Idea..

A Business Plan Is Not Worth A Cracker To A Struggling Business - A Plans The Last Thing It Needs


Before you start a business we encourage you to prepare a business plan. Without it your business has a 92% chance of failing within the first 12 months.

More Articles from Small Business Information:
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