Small Business Information

A Great Logo Is A Marketing Must-Have. But Is It Affordable For Small Business Owners?


And is having a logo really that important?My answer to both of these questions is an emphatic YES!A logo is a graphic or visual representation of your brand. Your brand is your business, product or service and what it stands for.

If You Want to Work from Home


Here are some important points to take note of if you want to work from home. working from home is a dream occupation for many people, but only a few of us will dare to trudge that path.

Due Dilegence 101 Or What You Do Not Know Can Kill You! - Part 1


Introduction: This article is written as a general discussion on the subject of "Due Diligence". It is for informational purposes and not intended to be a definitive guideline for your exact situation.

You Dont Yet Know What You Dont Know


Someone new to business ownership recently told me, "Before I opened my business, I thought I was pretty well prepared. I knew how to produce and deliver our product.

How to Sponsor an Event for Fun and PROFIT


How do you sponsor an event and get personal introductions at the same time?So how can sponsoring help you to be visible to the business community and gain the right contacts? It is actually quite simple, you need to find events that are visible to the audience you are interested in.Find out: Whom you wish to do business with Which sports they like What community events they like Where the upper management families live and their community involvementThe events that they watch are the ones that you should sponsor.

Making a Donation to Bring MORE Business


How a donation is different from a sponsorship and what is the advantage to you?Donations are different from sponsorships, as a sponsorship is more likely to headline you for an event whereas a donation will let you be listed as one of the many donors. You do not need to headline every event to get business attention; you can simply donate an amount of funds and be listed.

Racing the Competition


What is the Big Race all about when it comes to creating relationships?The big race is simply the ability to win the deal on a consistent basis. You will need to perfect your message, be able to state it clearly and precisely, and follow up relentlessly.

5 GREAT WAYS to Gain New Contacts


What are the 5 best ways to gain new contacts?There are many ways to use the media to promote your business. You must ultimately decide what is best for your business.

How to Give Informative Talks


Why should you do informative talks to smaller groups?Informative talks to smaller groups allow you more intimacy with the audience. You will be able to more closely connect with their needs and their responses to your speech.

The 5 Traits of Baby Boomer Business Owners


As a practitioner and student of Small Business Marketing, I was recently contemplating ways to enhance my business. I found it fascinating to realize that over 95% of my customers and hot prospects were Baby Boomer's who own a small business.

How to Give FREE Advice and Make Money


When is advice free and when should you charge for it?A question is often asked as to when to charge for information. This is not an easy question to answer as it really depends on the situation.

Online Search: Small Businesses Level The Playing Field


Seventy percent of US households use the web when shopping locally, and about 25 percent of all searches are looking for local information. As more and more households make the switch to broadband connections, this trend will continue to escalate.

Freelance Tips: How to Cope with Spring Fever When Theres Work to Be Done


We all know how glorious those first warm days of spring feel. The trees are blooming, the birds are singing.

Seven Common Mistakes Made By Small Business Owners


Most new small businesses won't be in business this time next year. That's the cold hard facts.

Small Business Owners - They Owe You The Money Why Dont They Pay?


Doesn't it frustrate you when you've given good service, sometimes super service, and the customer doesn't pay you?Some of them aren't doing too well and are struggling for cash, but, gee, so are you. In the time they take to pay they could have paid off a little each week and the debt would be gone.

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