Small Business Information

How To Get Slightly Famous in Print


Early in my career, I wrote an article for a small business magazine about self-publishing as a marketing tool for businesses. Because I specialize in helping businesses get into print, the article only took a few hours to write.

Creative Marketing Tips: Simple Things You Can Use In Your Business To Attract More Clients


The single most important activity you can do in your small business is create a unique marketing strategy and plan. When was the last time you saw a company marketing themselves in an outrageous way? In this day and age it looks like everyone has read the same book on marketing - and sorry to say - that book doesn't work!What does work - is a little creativity, a little personality and a lot of effort to make yourself so different from your competition - that there is no real competition.

Top 10 Lessons for Small Business Success - As learned From My Twin 3 Year Olds


Small business success is very similar to learning to walk, talk and spell. The basics have to be understood before moving on to the next step.

Frodos Journey: What It Can Teach You About Marketing Your Small Business


Just recently, I took a break and caught "The Return of the King" at the movie theater. At the same time, I was pondering a topic for this article.

Where Can I Get Clients From?


The following tips have come from a wide variety of sources; some from other successful businesses we know, some from our Home-Based and Small Business Support Group meetings and some we've developed by trial and error.Some of the ways to get clients are:contact previous employers;mailing lists;cold call your target market;attend group meetings and seminars for your target market (conventions for doctors, lawyers; computer seminars);attend local Chamber of Commerce meetings;join groups related to your target market;if your target market uses a specific system, for example accountants use the SafeGuard system, contact them and tell them that you are available to teach them how to use the system or you can do it for them.

Using Technology to Manage Customer Loyalty


Don't let your customer satisfaction research initiative collect dust on a shelf. Integrate technology with research to optimize the use of customer information.

Perception: What Are Your Patients REALLY Hearing?


Never underestimate the power of perception! Perception plays a major part in what is actually said -vs- how it is heard. And to patients.

Increase Productivity and Business Success - Take Responsibility


Are you responsible for your results?What comes to mind when I say that?When you hear that you're totally responsible for the results you produce in your business and in your life---you might jump to a conclusion. You may think that I'm suggesting that you should take the blame for your results.

Naming Your Business: 3 Tips To Ensure Success


If you are just starting your business, or if you have just developed a new product or service for an existing business, one of the first questions you need to answer is, "What should I name it?" And while you may feel pressure to make this decision quickly, I caution you to not make it lightly. What kind of things should you take into consideration when choosing a name?(1) Don't Use Your Own NameWell, first of all, use a name other than your own name.

Creating Lists to Learn About Yourself, Your Business and Your Customers


I love lists. I make them for everything.

Looking for a New Office Chair?


Perhaps you are building a new home office or you are redoing the one you have. Or, maybe you are looking for an office chair to replace that broken down model sitting in your office.

Small Businesses with BIG NAMES: Protect Your Trademarks and Reap the Rewards


You're a small business owner with a hot new product or service and you're deciding what to name it. Perhaps you've even hired a graphic designer to create a flashy logo to go with it.

Can Your Business Run Without You?


What would happen if you decided to take an extended vacation? Would you still have the same business results when you returned?I met a business owner recently who told me an interesting story. His business was 15 years old and he had approximately 50 employees.

The End -- Fireworks or Fizzle?


Seems as though there are a lot of business closings going around lately. Everywhere I look small businesses -- one on top of another -- are closing their doors.

Tell Me The Reasons Why I Should Believe You?


Have you ever heard the phrase, 'PREPONDERANCE OF PROOF'?I recently heard it to describe a situation where a person was backed up against a wall (legally speaking) and needed a way out of the mess.The legal guy came in and said, 'I feel we may win this case'.

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