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Small Business Newsletter Dilemma: Which Day Do I Send?
If you're just ramping up your small business email newsletter, you might be wondering what day you should send it to your opt-in list. After all, you want it to get opened and read and you know your prospects may be weeding through a ton of email clutter. What to do? There is no magic bullet to figure out the science behind when your small business prospects will open your email. But you can help yourself along by doing some up front legwork. And the answer is right in front of you. Don't do what I see so many other small business owners do. They ask their friends and colleagues what day is best and then move forward on that advice. Bzzzzzzzt -- wrong answer. Unless those friends and colleagues fit your target market, you will be wasting a lot of time with this approach. One of the best ways to determine the day to send your newsletters is to think about the details of your target market. Do you get emails from them on a regular basis? What time of day are their emails written? What day of the week? Do you feel comfortable asking your current subscribers? By assessing the habits of your market, you can figure the best day and time to send. Test it out though. The decision is yours and it's not cast in concrete. That's the beauty of owning your own business. It's in your control. Small Business Expert Denise O'Berry helps small business owners take action to grow their business. Find out more at
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Outsourcing - A Positive Approach For Small Businesses Outsourcing is the strategic use of outside resources to perform activities traditionally handled by internal staff and resources. Small business owners can outsource non-core functions to specialized and efficient service providers. Window Cleaning Business Future Challenge With Self Cleaning Glass Self-cleaning glass has been talked about a lot, with such a catchy name in his hit the headlines of not only the trade journals, but also the mass media. Does self-cleaning glass mean that all the window cleaners and small businesses across this country are doomed? No, not yet. Presentations and Sales Automotive Detailers Many auto detailers fall short in their sales presentations. I have often shopped the competition to see what their knowledge base was to gage their worthiness as a formidable competitor in the market place. Why Does a Business Fail and What Can You Do to Stop It? I believe the number one reason why a business will fail is lack of planning. This can be due to various reasons, perhaps because the market research wasn't sufficiently carried out in the first place, or because the financial burden was higher than was planned for etc. Doing Business With Friends: Five Tips for Preserving the Friendship... and Your Sanity! My colleague, Jane, recently lamented to me an all too familiar story about mixing business and friendship. Jane subcontracted copywriting work out her friend, Joan. 11 Things Small Business Owners Can Learn From The Miracle On Ice 1. Know Where You're Going - Coach Herb Brooks had a strategic plan for assembling the American team. Who Makes the BEST Alliance What types of companies do you want to align yourself with?What is the best company to align with? It is a company that does not quite compete with your core business. By this we mean that the company has offerings that dovetail into what you have to offer. Top 10 Record Keeping Mistakes Business Owners Make (and How To Avoid Them) If you interviewed business owners of failed businesses, a majority will tell you that they didn't understand or feel comfortable dealing with the "book work". Your ability to understand and perform day to day accounting tasks in your small business is a critical success factor. Encouraging Your Customers to Pay On Time Nothing can drive a business down faster than customers who don't pay their bills as agreed. When you sell to customers on credit you are making an agreement with them.
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